# Firmly funding rounds and investors

As of 5 Nov 2026, Firmly has raised $15M across 1 verified round on record; latest: $15 million Series A led by Squarepoint Capital, announced 5 Nov 2026.

Firmly provides an AI-driven shopping assistant platform that enables retailers to sell products seamlessly across various channels and contexts without redirecting customers.

Website: https://firmly.ai  
Headquarters: Seattle, WA  
Page: https://fireround.dev/companies/firmly

## Verified rounds

| Announced | Round | Amount | Lead investors | Other investors | Sources |
| --- | --- | --- | --- | --- | --- |
| 2026-11-05 | Series A | $15 million | Squarepoint Capital | Alumni Ventures, ARK Invest, Benhamou Global Ventures, Granada Funds, Hike Ventures, J.P. Morgan Payments, MasterCard, Samsung Next, The Mercantile Companies, Versus Ventures | [globenewswire.com](https://www.globenewswire.com/news-release/2026/11/05/3396499/0/en/firmly-raises-15-million-series-a-and-launches-ask-agent-to-help-merchants-more-easily-adopt-agentic-commerce.html), [axios.com](https://www.axios.com/pro/fintech-deals/2026/11/05/firmly-15-million-series-a-jpmorgan-mastercard), [pymnts.com](https://www.pymnts.com/news/artificial-intelligence/2026/firmly-lands-15-million-as-investors-back-the-merchant-side-of-agentic-commerce) |

Source: Fireround (https://fireround.dev), an open-source funding feed. Each round is checked against the pages listed with it.