# GOAT funding rounds and investors

As of 13 Oct 2026, GOAT has raised $485M across 6 verified rounds on record; latest: $195 million Series F led by funds & accounts advised by T. Rowe Price Associates, announced 24 Jun 2021.

GOAT sells a wide range of sneakers, apparel, and collectibles primarily for sneaker enthusiasts and fashion-forward consumers.

Website: https://www.goat.com  
Headquarters: Los Angeles, California  
Page: https://fireround.dev/companies/goat.com

## Verified rounds

| Announced | Round | Amount | Lead investors | Other investors | Sources |
| --- | --- | --- | --- | --- | --- |
| 2021-06-24 | Series F | $195 million | funds & accounts advised by T. Rowe Price Associates | Park West Asset Management, Franklin Templeton, Adage Capital Management, Ulysses Management | [techcrunch.com](https://techcrunch.com/2021/06/24/sneaker-marketplace-goat-hits-3-7-billion-valuation-in-series-f-raise) |
| 2020-09-23 | Series E | $100 million | not stated | D1 Capital | [prnewswire.com](https://www.prnewswire.com/news-releases/goat-group-raises-100-million-to-further-accelerate-growth-across-product-categories-and-geographies-301136295.html) |
| 2019-02-12 | Funding round | $100 million | not stated | Foot Locker | [cnbc.com](https://www.cnbc.com/2019/02/12/goat-group-ceo-foot-locker-gets-digital-tools-with-100-million-bet.html) |
| 2018-02-08 | Funding round | $60 million | Index Ventures | Accel, Matrix, Upfront Ventures, Webb Investment Network | [indexventures.com](https://www.indexventures.com/perspectives/goat-and-flight-club-merge-to-become-the-worlds-largest-sneaker-marketplace) |
| 2017-02-07 | Funding round | $25M | Accel | Matrix, Upfront Ventures, Webb Investment Network | [goatgroup.com](https://www.goatgroup.com/news/goat-raises-25-million-more-to-expand-popular-sneaker-business) |
| 2016-08-29 | Funding round | $5M | Matrix | Upfront Ventures, Webb Investment Network | [goatgroup.com](https://www.goatgroup.com/news/goat-the-leading-sneaker-marketplace-on-mobile-announces-5m-in-funding-to-fuel-the-global-sneaker-resale-business) |

Source: Fireround (https://fireround.dev), an open-source funding feed. Each round is checked against the pages listed with it.