# Plenty funding rounds and investors

As of 14 Oct 2026, Plenty has raised $740M across 3 verified rounds on record; latest: $400 million Series E led by One Madison Group and JS Capital, announced 25 Jan 2022.

Plenty sells indoor vertically farmed produce, specifically strawberries, to consumers looking for fresh, locally grown food year-round.

Website: https://www.plenty.ag  
Headquarters: South San Francisco  
Page: https://fireround.dev/companies/plenty.ag

## Verified rounds

| Announced | Round | Amount | Lead investors | Other investors | Sources |
| --- | --- | --- | --- | --- | --- |
| 2022-01-25 | Series E | $400 million | One Madison Group, JS Capital | Softbank Vision Fund 1, Walmart | [agfundernews.com](https://agfundernews.com/plenty-raises-400m-from-walmart-and-others-in-vertical-farmings-largest-funding-to-date) |
| 2020-10-14 | Series D | $140 million USD | Softbank Vision Fund 1 | Driscoll’s | [businesswire.com](https://www.businesswire.com/news/home/20201014005554/en/Plenty-Secures-%24140-Million-in-its-Series-D-Financing-Round) |
| 2017-07-19 | Series B | $200 million | SoftBank Vision Fund | Bezos Expeditions, Innovation Endeavors | [geekwire.com](https://www.geekwire.com/2017/jeff-bezos-investors-raise-200-million-vertical-farming-startup-plenty) |

Source: Fireround (https://fireround.dev), an open-source funding feed. Each round is checked against the pages listed with it.