Every round on record, with the sources behind each and the investors on them.
eComID offers a shopping passport that powers personalized commerce across fashion brands.
ecomid.comLinkedInStockholmClimateFounded 202318 people
4 sources
H&M Group is described as remaining a strategic investor, not as participating in this round. The source does not state the country of the Stockholm headquarters.
Reported later: announced 2026-08-25 (page), first seen 2026-09-30
1 source
Developing: it holds up against its sources so far, and firms up as more reporting lands.
| Round | Amount | Announced | Lead | Buzz |
|---|---|---|---|---|
| Seed [ REPORTED LATER ]: This round was announced before Fireround first saw it. It stays in the company's history, not in Latest, Trending, or alerts. | $17M | 2026-08-25 | Systemiq Ventures | No recent discussion |
4 sources [ VERIFIED · CORRECTED ] read against 1 of 4 sources
H&M Group is described as remaining a strategic investor, not as participating in this round. The source does not state the country of the Stockholm headquarters. Reported later: announced 2026-08-25 (page), first seen 2026-09-30 | ||||
eComID builds a Shopping Passport and AI shopping layer that helps fashion brands personalize sizing, search and product discovery for each shopper from the first visit.
Fashion e-commerce has a context problem: Systemiq says 25–40% of online fashion orders are returned, about 70% because of wrong size or fit, while brands absorb roughly $21–46 per returned item. eComID reports 30% lower return rates for its shoppers, 10% higher conversion for brands, more than 60 brands and 20 million monthly shoppers, while its 2026 seed funding is aimed at international expansion and further product and team buildout.
Checked against 10 sources today
| Pre-seed [ HISTORY ]: An earlier round, from the company's own announcement, found while researching the company. Checked like any round, but not new, so it stays out of the daily feed and alerts; a date range shows it. | $3.0M €2.75 million | 2024-03-04 | CapitalT | No recent discussion |
1 source [ DEVELOPING ] Developing: it holds up against its sources so far, and firms up as more reporting lands. read against 1 source [ BUILT WITH ]·[ SEARCH ]found by Firecrawl search·[ SCRAPE ]1 page read: ecomid.com·[ JSON ]round read into a schema, with the sentence that states it·[ VERIFY ]correctedchecked against 1 source·[ BRANDING ]logo and colour from the homepage·[ ALEXANDRIA ]firmographics from FullEnrich via Alexandria·[ AGENT ]company research by the Firecrawl agent | ||||
Via Alexandria from FullEnrich: type, industry
Also named as backers in company research: Helena Helmersson, Henrik Nordvall