Firmly builds the agentic-commerce infrastructure that connects merchants’ catalogs and checkout to AI agents, articles, marketplaces, ads and other digital surfaces so shoppers can buy without being redirected.

Founders

• Kumar N Senthil · Co-founder & CEO
  He led global Samsung eCommerce product, growing it from $50M to $1B in five years, built the Groupon Goods platform, and launched v1 of Windows Azure and Office 365.
• Damien Balsan · Co-founder & President
  He co-founded Conexo Ventures, Loop Pay (acquired by Samsung and became Samsung Pay), Mobeewave (acquired by Apple/Apple Pay), Way Systems (acquired by VeriFone), and Roam (acquired by Ingenico).
• Murali Krishnamurthy · Co-founder & CTO
  He was chief technical architect for Samsung US and global eCommerce, with a rollout across 20+ countries, and chief architect at Xome, 4C Insights, and Global Scholar.

Total raised

approximately $20 million · as its sources put it, more than the rounds on record