Every round on record, with the sources behind each and the investors on them.
An online platform that touches more than 10 million consumers every month
purplle.comLinkedInIndiaOtherFounded 2012
2 sources
Developing: it holds up against its sources so far, and firms up as more reporting lands.
Publication audit: ₹1,500 crore is combined rounds, not this round's money: "This additional ₹500 crore adds to a capital influx the company secured earlier in July – at that time, the firm nabbed ₹1,000 crore (around $120 million) from the same ADIA subsidiary." (https://thetechportal.com/2024/10/14/purplle-closes-series-f-fundraiser-at-%E2%82%B91500-crore-led-by-adia)
1 source
Developing: it holds up against its sources so far, and firms up as more reporting lands.
The source does not identify a lead investor; it says that Paramark Ventures and existing backers Blume Ventures, Kedaara, and Premji Invest took part in the round. It states that Purplle is India-based but gives no city.
| Round | Amount | Announced | Lead | Buzz |
|---|---|---|---|---|
| Series F [ REPORTED LATER ]: This round was announced before Fireround first saw it. It stays in the company's history, not in Latest, Trending, or alerts. | ₹1,500 crore combined rounds | 2024-10-14 | Abu Dhabi Investment Authority | No recent discussion |
2 sources [ DEVELOPING ] Developing: it holds up against its sources so far, and firms up as more reporting lands. read against its primary page
Publication audit: ₹1,500 crore is combined rounds, not this round's money: "This additional ₹500 crore adds to a capital influx the company secured earlier in July – at that time, the firm nabbed ₹1,000 crore (around $120 million) from the same ADIA subsidiary." (https://thetechportal.com/2024/10/14/purplle-closes-series-f-fundraiser-at-%E2%82%B91500-crore-led-by-adia) | ||||
Purplle is an Indian beauty, cosmetics and personal-care marketplace that helps consumers discover and buy products online and through an expanding omnichannel network.
Checked against 10 sources on Sep 24
| Series E [ HISTORY ]: An earlier round, from the company's own announcement, found while researching the company. Checked like any round, but not new, so it stays out of the daily feed and alerts; a date range shows it. | $33M | 2022-06-09 | not stated | No recent discussion |
1 source [ DEVELOPING ] Developing: it holds up against its sources so far, and firms up as more reporting lands. read against 1 source
The source does not identify a lead investor; it says that Paramark Ventures and existing backers Blume Ventures, Kedaara, and Premji Invest took part in the round. It states that Purplle is India-based but gives no city. [ BUILT WITH ]·[ SEARCH ]found by Firecrawl search·[ SCRAPE ]1 page read: techinasia.com·[ JSON ]round read into a schema, with the sentence that states it·[ VERIFY ]correctedchecked against 1 source·[ BRANDING ]logo and colour from the homepage·[ AGENT ]company research by the Firecrawl agent | ||||
| EARLIER ROUNDS FROM COMPANY RESEARCH · DEVELOPING | ||||
| Series D | $100M | 2022 | Premji Invest, Sequoia Capital India | |
| Series D | $45M | 2021-03-22 | Sequoia Capital India, Blume Ventures | |
| Series C | $36M | 2019 | Goldman Sachs | |
| Series B | ~$9.10M | 2019 | not stated | |
| Series B | $6M | 2016-07 | not stated | |
| Series A Round | $3.85M | 2015 | not stated | |
| Seed Round | $553K | 2013 | not stated | |
| Angel Round | $231K | 2012 | not stated | |
Also named as backers in company research: Artha India Ventures, Mumbai Angels, Chennai Angels, IvyCap Ventures, Brand Capital, Mountain Pine Capital, JSW Ventures, NB Ventures, Suncoast Investments, Goldman Sachs, Nexus, Sequoia Capital India, Verlinvest, Spring Marketing Capital, Google Sand Hill Program