Sober & Co is targeting the gap it describes between sugar-loaded mixers and drinks that taste like a compromise, using monk fruit-sweetened, zero-sugar beverages across straight-drinking and cocktail occasions. Its ₹75 lakh round is being used for inventory, manufacturing capacity, quick-commerce advertising and team expansion as the company reports 34.8% GMV growth in the first four months of FY27, presence in 400 Blinkit dark stores and 400 HoReCa and retail touchpoints in Kolkata and Goa.