Every round on record, with the sources behind each and the investors on them.
A better-for-you mixer brand built around monk fruit-sweetened, zero-sugar drinks
soberandco.inIndiaConsumer
15 sources · checked 4 times, last 20h ago
Sources use ₹75 lakh/₹10 crore or Rs 75 lakh/Rs 10 crore; the ₹-formatted Oct. 6 report is used. The Oct. 7 republication does not change the announcement date.
| Round | Amount | Announced | Lead | Buzz |
|---|---|---|---|---|
| Funding round | $78K ₹10 crore financing total ₹75 lakh | 2026-10-06 | Anuj Dhariwal, Sunaina Bhattacharya | No recent discussion |
15 sources · checked 4 times, last 20h ago [ VERIFIED · CORRECTED ] read against 4 of 15 sources
Sources use ₹75 lakh/₹10 crore or Rs 75 lakh/Rs 10 crore; the ₹-formatted Oct. 6 report is used. The Oct. 7 republication does not change the announcement date. [ BUILT WITH ]·[ SEARCH ]found by Firecrawl search·[ SCRAPE ]15 pages read: entrepreneur.economictimes.indiatimes.com, hospitality.economictimes.indiatimes.com, retail.economictimes.indiatimes.com·[ JSON ]round read into a schema, with the sentence that states it·[ VERIFY ]correctedchecked against 4 of 15 sources·[ AGENT ]company research by the Firecrawl agent | ||||
Sober & Co makes ready-to-drink, zero-sugar, zero-calorie mixers and sodas for people who want cleaner drinks straight or in cocktails.
Sober & Co is targeting the gap it describes between sugar-loaded mixers and drinks that taste like a compromise, using monk fruit-sweetened, zero-sugar beverages across straight-drinking and cocktail occasions. Its ₹75 lakh round is being used for inventory, manufacturing capacity, quick-commerce advertising and team expansion as the company reports 34.8% GMV growth in the first four months of FY27, presence in 400 Blinkit dark stores and 400 HoReCa and retail touchpoints in Kolkata and Goa.