Company research
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Makemake builds science-based beauty products, starting with SOOO swim-care products, for swimmers and other consumers dealing with water-related stress to hair and skin.
- Founders
- Kwak Hyo-seop · founder and CEOBefore launching Makemake, he spent 13 years in consumer-goods distribution and e-commerce, worked on business planning in TMON's strategy office, and helped operate the dishwashing startup Potdeuk.
- Byun Dong-gyu · founder and COOHe worked with Kwak in TMON's strategy office before joining the initial founding trio.
- Park Chang-myeong · founder and CDOHe had previously worked with Kwak and designed products that won the Red Dot, iF, and IDEA design awards.
- Kwak Hyo-seop · founder and CEO
- Business model
- Makemake sells SOOO beauty products through direct-to-consumer e-commerce and retail and distribution channels.
WHY IT MATTERS
SOOO targets the specific problem of chlorine and other water-related substances stressing hair and skin, using proprietary and patent-based materials; the brand has won the Hair Care Grand Prize at Cosmoprof Asia 2025 and exported 50,000 units to Latin America. The latest 3 billion won pre-Series A, led by Signite with Amorepacific, Ignite XL and existing backer Bluepoint Partners participating, matters because it supplies both capital and beauty-industry and global-market networks for North American expansion and broader scalp-care, hair-care and beauty-tech products.
Checked against 13 sources today
Sources
Bridge$2.3M~ 2026-09-271 source
Seed2026-01-221 source
Investors
Bridge$2.3M~ 2026-09-272 investors
Signite[ LEAD ]
- Amorepacific
Seed2026-01-221 investor
Also named as backers in company research: Ignite XL, Youth Startup Academy (Ministry of SMEs and Startups), Deep Tech Youth Startup Academy, Blue Startup support project (Ministry of Oceans and Fisheries), TIPS (Tech Incubator Program for Startups)